African Innovation lab
Launched by Societe Generale in February 2016, this action « think tank » is an innovation incubator, especially dedicated to initiatives from Societe Generale’s African subsidiaries. It aims to equip them and to spur an innovation, collective intelligence, shared growth and experimentation culture.
Immersed in the ecosystem of Jokkolabs, an independent entrepreneurship and innovation catalyst, the Innovation Lab is in permanent contact with startups, developers, students, etc. Through this openness, the Lab manages to inspire African employees to open innovation, by supporting them in an innovative and differentiating projects co-construction approach.
I was in charge of creating the visual identity of the pan african lab with an illustration which can be deployed easily on many supports and easily recognizable.
I chosed to integrate the african continent inside a lightbulb and use few icons to illustrate the lab idea.
Here you can find also the landing page of the event launching.